MARK3900-B Consumer Behavior (Fall 2015)
Course Details
Session, Dates: 1 (08/24/2015 - 12/12/2015)
Days: T R
Time: 09:15 - 10:30 am
Location: Moon Campus
Room: Hale Center 310
Seats Available: 18 Seats
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course Materials
About the Instructor(s)
James R. Shock, D.B.A.
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile
Associate Professor of Marketing
Marketing
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile