MARK3400-A Social Media For Marketing (Fall 2016)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (08/29/2016 - 12/17/2016)
Days: M W F
Time: 02:00 - 02:50 pm
Location: Moon Campus
Room: Hale Center 102
Seats Available: 2 Seats
Credits: 3
Course Description
This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
Prerequisite: MARK3100
Prerequisite: MARK3100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Cathleen S. Jones, D.Sc.
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile
Associate Professor of Marketing
Marketing
Data Driven Advising Coordinator
Center for Innovative Teaching
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile