MARK3900-A Consumer Behavior (Spring 2017)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/09/2017 - 04/29/2017)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Hale Center 309
Seats Available: 1 Seat!
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK2000 (MARK3100), MARK3700, PSYC1010 and SOCI1010
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
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