About The Instructor(s)
Session, Dates: 1 (01/08/2018 - 04/28/2018)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Hale Center 303
Seats Available: 1 Seat!
This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits
Artemisia Apostolopoulou, Ph.D.
University Professor of Sport Management
Coordinator, Global Programs, School of Business
School of Business
Massey Hall 308