MARK3600-B Advertising/Sales Promotion (Spring 2016)
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Course Details
Session, Dates: 1 (01/11/2016 - 04/30/2016)
Days: T R
Time: 04:40 - 05:55 pm
Location: Moon Campus
Room: Hale Center 209
Seats Available: 13 Seats
Credits: 3
Course Description
This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Prerequisite -- MARK3100
Prerequisite -- MARK3100
Course Materials
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