MBAD6250-A Marketing Research (Fall 2012)
Course Details
Section will be taught as a combination of online and in class meetings. There are regularly scheduled class meeting times as well as significant online interaction and assignments. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 3 (10/20/2012 - 12/15/2012)
Days: M
Time: 06:00 - 08:00 pm
Location: Moon Campus
Room: Business School 118
Seats Available: 9 Seats
Credits: 3
The following additional fees apply to this section:
Partially Online Fee
: $90.00
Course Description
This course uses a managerial approach to the marketing research process. The course covers problem definition, research design, construction of the research instrument, data collection, and data analysis, interpretation, and presentation. Students conduct a research project during the course.
Prerequisite: MBAD6033 and MBAP5052
Prerequisite: MBAD6033 and MBAP5052
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile