MARK3400-A Social Media For Marketing (Fall 2012)
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For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website. |
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Session, Dates: 1 (08/27/2012 - 12/15/2012) Days: T Time: 06:00 - 08:50 pm Location: Moon Campus Room: Business School 205 Seats Available: 3 Seats Credits: 3
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This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
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For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
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