Session, Dates: 1 (08/27/2012 - 12/15/2012)

Days: W

Time: 01:45 - 04:35 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 19 Seats

Credits: 3

Course Description

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.

Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

About The Instructor