MARK4060-A Sustainable Marketing (Summer 2013)
Course Details
Session, Dates: 5 (05/13/2013 - 05/31/2013)
Days: MTWR
Time: 09:00 - 11:50 am
Location: Moon Campus
Room: Business School 118
Seats Available: 20 Seats
Credits: 3
Course Description
This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK3100
Prerequisite: MARK3100
Course Materials
About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile