Session, Dates: 5 (05/13/2013 - 05/31/2013)

Days: MTWR

Time: 01:00 - 03:50 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 26 Seats

Credits: 3

Course Description

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.

Prerequisites: MARK3100, STAT2110 and INFS1020

About The Instructor