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MARK3900-A Consumer Behavior    (Fall 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/26/2013 - 12/14/2013)

Days: W

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 2 Seats

Credits: 3

Course Description

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.

Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

About The Instructor

Jill K. Maher, Ph.D.
University Professor of Marketing
 Marketing

maher@rmu.edu
412-397-6365 phone
412-397-2172 fax
Massey Hall 228

Profile



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