About The Instructor(s)
Session, Dates: 3 (01/13/2014 - 03/07/2014)
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 18 Seats
This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.
Artemisia Apostolopoulou, Ph.D.
University Professor of Sport Management
Massey Hall 308