MBAD6602-A Sport Marketing/Promotion    (Spring 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 3 (01/13/2014 - 03/07/2014)

Days: M

Time: 06:00 - 10:00 pm

Location: Moon Campus

Room: Business School 106

Seats Available: 18 Seats

Credits: 3

Course Description

This course examines theoretical and practical aspects of sport marketing, promotions, public relations, sponsorship and fund-raising. Legal and social issues in the marketing of sports are reviewed. Readings and case studies apply basic marketing concepts to sport and recreation organizations.

Prerequisite: MBAD6033 or permission of Dept. Head.

About The Instructor

Artemisia Apostolopoulou, Ph.D.

University Professor of Sport Management
Sport Management
412-397-6374 phone
412-397-2217 fax
Massey Hall 308