ARTM3140-A Corporate Identity Design (Spring 2014)
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 Course DetailsCourse DescriptionAbout The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website. |
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Session, Dates: 1 (01/13/2014 - 05/03/2014) Days: R Time: 02:00 - 04:50 pm Location: Moon Campus Room: Wheatley Center 143 Seats Available: Course Full, Choose another Credits: 3
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This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product, service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products, services, environments, and communications. By working on one major identity assignment, students explore different kinds of identity, monolithic, endorsed, and branded. Students follow the following stages - investigation, design brief, developing the design idea, working out the program, and finally implementation. Students create and produce a full corporate identity system with accompanying manual. |
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For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
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