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MBAD6033-L1 Marketing Management    (Spring 2014)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 3 (01/13/2014 - 03/07/2014)

Days: M

Time: 06:00 - 10:00 pm

Location: Pittsburgh(Heinz 57)

Room: Pittsburgh (Heinz 57) R03

Seats Available: 16 Seats

Credits: 3

Course Description

This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues.

Prerequisite: MBAP5072 or equivalent

About The Instructor

Cathleen S. Jones, D.Sc.

Associate Professor of Marketing
Marketing


jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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