About The Instructor(s)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Session, Dates: 3 (01/13/2014 - 03/07/2014)
Time: 06:00 - 10:00 pm
Location: Pittsburgh(Heinz 57)
Room: Pittsburgh (Heinz 57) R03
Seats Available: 16 Seats
This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues.
Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Massey Hall 226