About The Instructor(s)
This course satisfies part of the Communication Skills graduation requirement.
This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (08/25/2014 - 12/13/2014)
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 302
Seats Available: 5 Seats
This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Chad M. Wertley, Ph.D
Assistant Professor of Communication
Wheatley Center 214