MBAD6100-A Consumer Behavior (Fall 2015)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 5 (10/19/2015 - 12/12/2015)
Days: W
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 36 Seats
Credits: 3
Course Description
This course analyzes psychological and sociological factors that influence the behavior of consumers and the consumer decision process both in the consumer and industrial marketing structure.
Prerequisite: MBAD6033
Prerequisite: MBAD6033
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile