MARK3900-D Consumer Behavior (Fall 2015)
Course Details
Session, Dates: 1 (08/24/2015 - 12/12/2015)
Days: R
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 23 Seats
Credits: 3
Course Description
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course Materials
About the Instructor(s)
Mandy L. Kiggins, M.B.A.
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile
Part-Time Faculty
Communication and Organizational Leadership
kiggins@rmu.edu
412-397-4200 phone
Wheatley Center 142
Profile