MBAD6033-B Marketing Management (Fall 2016)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 5 (10/24/2016 - 12/17/2016)
Days: T
Time: 06:00 - 10:00 pm
Location: Moon Campus
Room: Business School 119
Seats Available: 23 Seats
Credits: 3
Course Description
This course examines the process of formulating and implementing a marketing strategy to attain organizational goals. Explores the tasks and decisions facing managers for marketing goods and services in today's high change, competitive environment. Emphasis is placed on research, segmentation, target marketing , positioning, development of a marketing mix, and combining of product, pricing, distribution, and promotion strategies needed to sell a product efficiently and effectively. Internal marketing and customer service issues are examined concurrently with all external marketing issues.
Prerequisite: MBAP5072 or equivalent
Prerequisite: MBAP5072 or equivalent
Course Materials
About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile