We are in the midst of a global entrepreneurial revolution. The rate of new business start-ups, patents, new product and service introductions, technology licenses, and other indicators of entrepreneurial activities are at an all time high globally. Entrepreneurship plays a vital role in finding solutions to challenges facing society including health, communications, security, infrastructure, education, energy, and the environment. This course introduces students to the process of moving intellectual property from ideation to commercialization.

Prerequisites: MARK2000 (MARK3100) and MGMT2000 (MGMT3100)