This course is designed to review various levels of the health communication campaign process and the basic types of health communication programs that address health awarenenss and behavior change. This course will introduce students to advanced theories and concepts of health behavior change, and methods of health communication strategies, message development and execution. Students will learn how to create and test effective health messages, identify what media works best for health messages distribution and target audiences, and how to evaluate the effectiveness of health messages.

Prerequisite: COSK2230 or COSK2245