his course is designed to aid students understanding of the similarities and differences surrounding risk and crisis communications and the planning, managing and response strategies in both contexts. The course will explore through case studies, current events and pseudo events the contexts and uses of diverse communication tools when developing information campaigns that inform the public about the potential risks associated with health or business practices as well as how to plan, implement, monitor and manage a crisis communication situation. Finally, Risk and Crisis communications students will learn how to test risk and crisis communication messages, identify what media works best for distribution to target audiences, and how to evaluate the effectiveness of the communication effort.

Prerequisite: CSCM2040 (COSK2230) or CSHR2040 (COSK2245)