COMM3050-A Adver/Communicatns Strategies    (Spring 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: R

Time: 02:00 - 04:50 pm

Location: Moon Campus

Room: Wheatley Center 112

Seats Available: 13 Seats

Credits: 3

Course Description

This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading.

Prerequisite: COSK1221

About The Instructor

Dick A. Roberts, B.A.
Part-Time Faculty
 Communications

robertsd@rmu.edu
412-397-4200 phone
Hale Center 305

Profile



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