COMM3130-A Public Relations Research    (Fall 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/26/2013 - 12/14/2013)

Days: T R

Time: 09:30 - 10:45 am

Location: Moon Campus

Room: Wheatley Center 111

Seats Available: 19 Seats

Credits: 3

Course Description

This course is designed to review the latest principles of public relations with emphasis upon the crucial role of research to develop informed strategy, monitor communication programs, and to evaluate overall campaign effectiveness. The course imparts a managerial perspective rather than a technical skill approach to the use of a wide range of research methods. Students begin the semester with an extensive orientation to the types of research essential at various stages of campaign planning. Lectures and class exercises help the student to understand specific research techniques.

Prerequisite: COMM2000

About The Instructor

Sun-A Park, Ph.D.
Assistant Professor of Communication
 Communications

park@rmu.edu
412-397-6046 phone
412-397-6468 fax
Wheatley Center 233

Profile



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