For a better viewing experience, please consider updating your browser.

Please upgrade your browser for a better viewing experience.

You are currently using a browser that we no longer support.
Our website features components that only modern browsers support. To ensure that you receive the best experience while visiting the Robert Morris University website, please upgrade your browser to one of our recommended browsers below.

Google Chrome     Firefox     Internet Explorer
Please note: If you are using a version of Internet Explorer greater than IE 7, please ensure that the compatibility mode of your browser is turned off and/or that the document mode is set higher than IE 7.

What we support for Windows: Google Chrome, Mozilla Firefox, Internet Explorer 9+. Find out more about your browser.
 
 



COMM3130-A Public Relations Research    (Fall 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/26/2013 - 12/14/2013)

Days: T R

Time: 09:30 - 10:45 am

Location: Moon Campus

Room: Wheatley Center 111

Seats Available: 19 Seats

Credits: 3

Course Description

This course is designed to review the latest principles of public relations with emphasis upon the crucial role of research to develop informed strategy, monitor communication programs, and to evaluate overall campaign effectiveness. The course imparts a managerial perspective rather than a technical skill approach to the use of a wide range of research methods. Students begin the semester with an extensive orientation to the types of research essential at various stages of campaign planning. Lectures and class exercises help the student to understand specific research techniques.

Prerequisite: COMM2000

About The Instructor

Sun-A Park, Ph.D.

Assistant Professor of Communication
Communications


park@rmu.edu
412-397-6046 phone
412-397-6468 fax
Wheatley Center 233
Profile



ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.