Session, Dates: 1 (01/13/2014 - 05/03/2014)

Days: W

Time: 02:00 - 04:50 pm

Location: Moon Campus

Room: Hale Center 304

Seats Available: 22 Seats

Credits: 3

Course Description

This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading.

Prerequisite: COSK1221

About The Instructor

Jeeyun Oh, Ph.D.