COMM3050-A Adver/Communicatns Strategies (Spring 2014)
 |
|
 Course DetailsCourse DescriptionAbout The Instructor
|
|
|
|
Session, Dates: 1 (01/13/2014 - 05/03/2014) Days: W Time: 02:00 - 04:50 pm Location: Moon Campus Room: Hale Center 304 Seats Available: 22 Seats Credits: 3
|
|
|
|
This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading.
|
|
|
|
Jeeyun Oh, Ph.D.
Assistant Professor of Communication
Communications
oh@rmu.edu 412-397-6439 phone 412-397-6469 fax Wheatley Center 318 Profile |
