COMM3180-A Risk and Crisis Communications    (Spring 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (01/13/2014 - 05/03/2014)

Days: M

Time: 02:00 - 04:50 pm

Location: Moon Campus

Room: Wheatley Center 112

Seats Available: 14 Seats

Credits: 3

Course Description

his course is designed to aid students understanding of the similarities and differences surrounding risk and crisis communications and the planning, managing and response strategies in both contexts. The course will explore through case studies, current events and pseudo events the contexts and uses of diverse communication tools when developing information campaigns that inform the public about the potential risks associated with health or business practices as well as how to plan, implement, monitor and manage a crisis communication situation. Finally, Risk and Crisis communications students will learn how to test risk and crisis communication messages, identify what media works best for distribution to target audiences, and how to evaluate the effectiveness of the communication effort.

Prerequisite: COSK2230

About The Instructor

Ann Jabro, Ph.D.
University Professor of Communication
 Communications

jabro@rmu.edu
412-397-6443 phone
412-397-6469 fax
Wheatley Center 330

Profile



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