COMM4050-A Interact Advertising Campaigns    (Fall 2014)

This section was canceled as of 05/30/2014



  Course Details
Course Description
About The Instructor

Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: M W

Time: 04:40 - 05:55 pm

Location: Moon Campus


Seats Available: Canceled

Credits: 3

Course Description

This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.

Prerequisites: COMM2000 or COMM2015 and COSK2230 or COSK2245

About The Instructor

Jeeyun Oh, Ph.D.

Assistant Professor of Communication
412-397-6439 phone
412-397-6469 fax
Wheatley Center 318