COMM2015-B Fundamentals Of Advertising    (Fall 2014)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 1 (08/25/2014 - 12/13/2014)

Days: M W

Time: 04:40 - 05:55 pm

Location: Moon Campus

Room: Wheatley Center 113

Seats Available: 16 Seats

Credits: 3

Course Description

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.

About The Instructor

Jeeyun Oh, Ph.D.

Assistant Professor of Communication
412-397-6439 phone
412-397-6469 fax
Wheatley Center 318