COMM4800-C1 Media Management (Spring 2016)
This section was canceled as of 12/10/2015
Course Details
This course satisfies part of the Communication Skills graduation requirement.This section is Communication Skills intensive. Communication Skills I-V must be completed before taking this course.
Session, Dates: 1 (01/11/2016 - 04/30/2016)
Days: M W
Time: 04:40 - 05:55 pm
Location: Moon Campus
Room:
Seats Available: Canceled as of 12/10/2015
Credits: 3
Course Description
This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
Prerequisite: 90 credits, including 30 in the major and COSK2220 or COSK2225
Course Materials
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