About The Instructor
Session, Dates: 1 (08/27/2012 - 12/15/2012)
Days: T R
Time: 10:45 - 12:00 pm
Location: Moon Campus
Room: Hale Center 203
Seats Available: Course Full, Choose another
This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Steven R. Clinton, Ph.D.
Department Head, Marketing
Associate Professor of Marketing
Massey Hall 230