Session, Dates: 1 (08/27/2012 - 12/15/2012)

Days: W

Time: 06:00 - 08:50 pm

Location: Moon Campus

Room: Hale Center 303

Seats Available: 2 Seats

Credits: 3

Course Description

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.

Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)

About The Instructor