MARK3600-A Advertising/Sales Promotion (Spring 2013)
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 Course DetailsCourse DescriptionAbout The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website. |
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Session, Dates: 1 (01/14/2013 - 05/04/2013) Days: M W F Time: 02:00 - 02:50 pm Location: Moon Campus Room: Business School 119 Seats Available: Course Full, Choose another Credits: 3
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This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
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For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
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