MARK3700-A Marketing Research (Spring 2013)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/14/2013 - 05/04/2013)
Days: M W F
Time: 11:00 - 11:50 am
Location: Moon Campus
Room: Business School 119
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Cathleen S. Jones, D.Sc.
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile
Associate Professor of Marketing
Marketing
Data Driven Advising Coordinator
Center for Innovative Teaching
jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226
Profile