About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
Session, Dates: 1 (01/14/2013 - 05/04/2013)
Days: M W F
Time: 12:00 - 12:50 pm
Location: Moon Campus
Room: Business School 119
Seats Available: Course Full, Choose another
International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.
Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Massey Hall 226