MARK4060-A Sustainable Marketing    (Summer 2013)

Course Details
Course Description
About The Instructor
Course Details

Session, Dates: 5 (05/13/2013 - 05/31/2013)

Days: MTWR

Time: 09:00 - 11:50 am

Location: Moon Campus

Room: Business School 118

Seats Available: 20 Seats

Credits: 3

Course Description

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.

Prerequisite: MARK3100

About The Instructor

Jill K. Maher, Ph.D.
University Professor of Marketing
 Marketing

maher@rmu.edu
412-397-6365 phone
412-397-2172 fax
Massey Hall 228

Profile



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