About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
Session, Dates: 1 (08/26/2013 - 12/14/2013)
Days: T R
Time: 03:30 - 04:45 pm
Location: Moon Campus
Room: Business School 118
Seats Available: 4 Seats
This course explores the role social media play in modern marketing. The course includes an examination of social media tools, uses and abuses of social media, and practical application. The emphasis is on organizational uses of social media and how best to integrate social media with the overall marketing plan of an organization.
Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
Massey Hall 226