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 Course DetailsCourse DescriptionAbout The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website. |
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Session, Dates: 1 (01/13/2014 - 05/03/2014) Days: T R Time: 09:30 - 10:45 am Location: Moon Campus Room: Hale Center 301 Seats Available: 2 Seats Credits: 3
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This course is an introductory study of the marketing discipline. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. |
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Gayle J. Marco, Ph.D.
Professor of Marketing
Marketing
marco@rmu.edu 412-397-6367 phone 412-397-2172 fax Massey Hall 229 Profile For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
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