MARK3600-A Advertising/Sales Promotion    (Spring 2014)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/13/2014 - 05/03/2014)

Days: T R

Time: 03:30 - 04:45 pm

Location: Moon Campus

Room: Hale Center 303

Seats Available: 3 Seats

Credits: 3

Course Description

This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.

Prerequisite -- MARK3100

About The Instructor

Norman V. Schnurr, M.B.A.

Associate Professor of Marketing
Marketing


schnurr@rmu.edu
412-397-6371 phone
412-397-2172 fax
Massey Hall 208
Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.