About The Instructor
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 10 Seats
This course uses a combination of theory and hands-on approach to the study of the principles underlying the use of advertising and sales promotion as promotional tools in marketing. Topics include the development of advertising strategy, media strategy, sales promotional strategy, sales promotion and publicity.
Norman V. Schnurr, M.B.A.
Associate Professor of Marketing
Massey Hall 208