About The Instructor
Session, Dates: 1 (01/13/2014 - 05/03/2014)
Days: T R
Time: 09:30 - 10:45 am
Location: Moon Campus
Room: Hale Center 209
Seats Available: 2 Seats
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Jill K. Maher, Ph.D.
Interim Department Head, Marketing
University Professor of Marketing
Massey Hall 228