MARK3700-B Marketing Research (Fall 2014)
Course Details
Session, Dates: 1 (08/25/2014 - 12/13/2014)
Days: T
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 302
Seats Available: 4 Seats
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Prerequisites -- MARK3100, STAT2110 (and/or concurrent with STAT2110)
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Yanbin Tu, Ph.D.
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile
University Professor of Marketing
Marketing
tu@rmu.edu
412-397-6373 phone
412-397-2172 fax
Massey Hall 227
Profile