MARK3700-A Marketing Research (Fall 2016)
Course Details
Session, Dates: 1 (08/29/2016 - 12/17/2016)
Days: T R
Time: 12:30 - 01:45 pm
Location: Moon Campus
Room: Hale Center 303
Seats Available: 1 Seat!
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK3100, and STAT2110 or MGMT2100
Prerequisites: MARK3100, and STAT2110 or MGMT2100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Jill A. Kurp (Maher), Ph.D.
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile
Chief Academic Outreach and Impact Officer
Academic Outreach and Impact
University Professor of Marketing
Marketing
Director, Center for Sales Excellence
Marketing
kurp@rmu.edu
412-397-6365 phone
412-397-2172 fax
Nicholson Center 260
Profile