COMM4015-A Transmed Storytell Strat Comm (Fall 2017)
Course Details
Session, Dates: 1 (08/28/2017 - 12/16/2017)
Days: T R
Time: 02:00 - 03:15 pm
Location: Moon Campus
Room: Wheatley Center 113
Seats Available: 22 Seats
Credits: 3
Course Description
New media has changed the rules of message development and
dissemination. Messages are not only constructed in an executive board
room, they are also shaped from the ground up in someone's living
room. This course explores how participatory culture, transmedia
branding, spreadable media, and crowdsourcing have altered the
landscape of strategic communication.
Prerequisite: 60 credits or permission of the instructor
Prerequisite: 60 credits or permission of the instructor
Course Materials
About the Instructor(s)
Chad M. Wertley, Ph.D.
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile
Assistant Professor of Communication
Communication and Organizational Leadership
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile