COMM2015-A Fundamentals Of Advertising (Fall 2018)
Course Details
Session, Dates: 1 (08/25/2018 - 12/15/2018)
Days: M W F
Time: 01:00 - 01:50 pm
Location: Moon Campus
Room: Hale Center 105
Seats Available: Course Full, Choose another
Credits: 3
Course Description
This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.
Course Materials
About the Instructor(s)
Chen Yang, Ph.D.
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile
Associate Professor of Communication
Communication and Organizational Leadership
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile