MARK3700-B Marketing Research (Spring 2016)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/11/2016 - 04/30/2016)
Days: T R
Time: 12:15 - 01:30 pm
Location: Moon Campus
Room: Business School 106
Seats Available: 3 Seats
Credits: 3
Course Description
This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK3100, and STAT2110 or MGMT2100
Prerequisites: MARK3100, and STAT2110 or MGMT2100
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile