The RMU Brand: Robert Morris University The RMU Brand | Robert Morris University

The RMU Brand

Robert Morris University prides itself in having gained a recognizable brand, both in our region and online. We strive to keep our image consistent across all of our marketing platforms, and to do that, we need your help. We tell the RMU Story in many ways, using many fonts and colors. Please continue to be aware of what you are posting online, especially when posting on behalf of the university. It’s vital that all communications coming from any RMU website, email, or social media page consistently don the official RMU logo and colors.

The following are four prominent areas where we tell the RMU story in slightly different ways:

 

RMU Online

RMU Online is one of the reasons our brand has gained a global reputation. Now that we have students from nearly every time zone taking classes all year around, our brand is being shown to a mass audience everyday. Therefore, it’s vital that we keep our online image consistent with our campus look and feel.

 

Change A Life

The RMU Change A Life campaign has become a staple of the RMU brand. When we launched the program in 2009, the new slogan, “Change someone’s life, it changes yours forever,” became an integral part of the students’ culture. It’s an important way for Robert Morris University to tell stories of its amazing students and the change they’re creating everyday.

 

Athletics

RMU Athletics works closely with the PR/Marketing Department to ensure that all logos are consistent with one another. Although slightly different than the official university logo, RMU Athletics has versions of the RMU logo that fit the Colonial look and feel. Under Armour is the Official Outfitter of RMU Athletics. For information on athletic logos, contact Marty Galosi at galosi@rmu.edu.

 

College Affordability Academy

The College Affordability Academy ® is the standard RMU logo with “College Affordability Academy ®” underneath it. It contains copyrighted material and is the property of Robert Morris University of Pittsburgh, Pa. It was conceived and written by RMU admissions, RMU Online Staff, financial aid and student financial services staff upon completion of their College Affordability Academy ® training. No changes, modifications, adaptations, unauthorized customization or reproduction of this video may be made without express written permission of Robert Morris University and the inclusion of the RMU logo, copyright and provisions herein.

For More Information

Jonathan Potts

Vice President for Marketing
& Public Relations

potts@rmu.edu
412-397-5291 Phone
Lafayette Center 204
Moon Campus

Tamaira L. Binion

Public Relations & Marketing
Coordinator

binion@rmu.edu
412-397-5298 (phone)
412-397-5871 (fax)
Lafayette Center 202