Last month, bNet blogger Nick Longo wrote an excellent article entitled “20 Essential Search Engine Optimization Tips for Small Business Owners.” Don’t let the title mislead you, his advice applies to nonprofit websites too.
Search Engine Optimization, or SEO, refers to techniques used to improve a website’s rankings on search engines (like Google, Yahoo, MSN, etc.) in a natural way, as opposed to paying for one’s search ranking. Yes, there are companies out there who specialize in SEO and can do this work for you. If your nonprofit can afford that kind of service, don’t fret. Many of the techniques for SEO are changes in your website that you can make on your own with some thoughtful planning and content design.
Get the tips and read the full article at: http://blogs.bnet.com/smb/?p=1113&tag=col1;post-1113.