There’s no question about it: social media is hot. Social media has been increasing in popularity, seemingly at light speed, for several years now. Since social network provider LinkedIn became a publicly traded company this past spring, corporations seem to be going crazy for marketing via social media channels. Some nonprofits, perhaps lacking a website budget or technical web development expertise, have also begun turning to social media as a way to fundraise and communicate with constituents.

Marketing and website experts, however, have concerns that organizations are failing to give proper attention to their websites in favor of social media endeavors. Most of these experts believe a website should be the “core” of an organization’s online presence that is augmented by social media use.

Along those lines, here are several good articles for consideration:

• There’s More to Marketing Than Social Media, by Nancy Schwartz, founder of the GettingAttention.org blog
• The Problem with Social Only Nonprofit Campaigns, by Chris Brogan, social media expert
• Nonprofit Organization Websites: Increasing Donations and Volunteering (read the section on social media in particular), by Dr. Jakob Nielson, web usability expert

John Kenyon, keynote speaker at the TechNow 2011 conference, will be talking about this very thing on October 27. Find out more about TechNow at http://technow2011.wordpress.com.