MARK4050-A International Marketing    (Fall 2012)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (08/27/2012 - 12/15/2012)

Days: M

Time: 01:45 - 04:35 pm

Location: Moon Campus

Room: Business School 119

Seats Available: 13 Seats

Credits: 3

Course Description

International Marketing introduces the student to the complex environment of international marketing. The course stresses the vital importance of the culture and political factors unique to each country as major determinants of marketing success or failure. The basic format of the course covers the world marketing environment, marketing research and intelligence on an international scale, and the management of the international marketing activities including planning, organizing, and controlling international markets.

Prerequisite: MARK3100

About The Instructor

Cathleen S. Jones, D.Sc.
Associate Professor of Marketing
 Marketing

jones@rmu.edu
412-397-6364 phone
412-397-2172 fax
Massey Hall 226

Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



ROBERT MORRIS UNIVERSITY

6001 University Blvd. Moon Township, PA15108 800-762-0097 © 1995 – 2011 Robert Morris University. All rights reserved.