MARK4060-B Sustainable Marketing (Spring 2013)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/14/2013 - 05/04/2013)
Days: APPT
Time: -
Location: Moon Campus
Room:
Seats Available: APPT
Credits: 3
Course Description
This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisites: MARK3100 and 90 credits
Prerequisites: MARK3100 and 90 credits
Course Materials
About the Instructor(s)
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