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ARTM3140-B Corporate Identity Design    (Spring 2013)

Course Details
Course Description
About The Instructor

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (01/14/2013 - 05/04/2013)

Days: APPT

Time: -

Location: Moon Campus

Room:

Seats Available: APPT

Credits: 3

Course Description

This course explores the use of type and symbols for the development of identifying long-term marks for various clients [ product, service or company ]. We develop corporate identity systems from concept to print package for each project assignment. Students create corporate and brand identities and then apply them to products, services, environments, and communications. By working on one major identity assignment, students explore different kinds of identity, monolithic, endorsed, and branded. Students follow the following stages - investigation, design brief, developing the design idea, working out the program, and finally implementation. Students create and produce a full corporate identity system with accompanying manual.

Prerequisite: ARTM3110

About The Instructor

Hyla J. Willis, M.F.A.
Associate Professor of Media Arts
 Media Arts

willish@rmu.edu
412-397-6861 phone
412-397-6468 fax
Wheatley Center 217

Profile

For additional course information, First Class requirements, syllabus, etc., check the About The Instructor section for a link to a Faculty Website.



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